of 4— Create your Content Brief document (15 minutes)

What you'll accomplish

By the end of this guide, you'll have a repeatable system for generating all your weekly content in a single 30-minute Monday morning session — Realtor market update emails, social media posts for the week, and one recruiting message — instead of doing it piecemeal throughout the week.

What you'll need

ChatGPT account — free tier works; {{tool:ChatGPT.plan}} at {{tool:ChatGPT.price}} gives longer conversations and better results
A saved "Content Brief" document with your branch info (created in Step 1)
45 minutes for initial setup; 30 minutes per week to run
Cost: Free / {{tool:ChatGPT.price}} for {{tool:ChatGPT.plan}}

How-To Guide: Set Up a Consistent Content System with ChatGPT

Step 1: Create your Content Brief document (15 minutes)

Create a simple text document with your branch's static information — so you don't retype it every week:

Copy and paste this

BRANCH CONTENT BRIEF
Manager: [Your name]
Company: [Company name]
Location: [City, State]
Target audience: Real estate agents in [market area], first-time buyers
Tone: [Professional / Conversational / Warm — pick yours]
Top 3 differentiators: [1) Fast closings — avg 21 days, 2) FHA/VA specialty, 3) local market knowledge]
Current rate environment: [Update weekly — 30yr rate, Fed stance]
This week's market context: [One key news item or rate movement]
This month's campaign theme: [e.g., "Spring buying season" / "Rate opportunity for buyers"]

Save this as "Weekly Content Brief.txt" on your desktop. Update the rate environment and market context each Monday morning before your content session.

Tools:ChatGPT